Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
About the programme
Stuck between choosing a business degree and an IT degree? Get the best of both worlds with a single programme that offers the best of both!
Our Bachelor of Business Information Management Degree provides students with the current and world-leading specialist technical skillset required to excel in the business world. Along with technical upskilling, this degree will equip you with the vital communication, analytical and problem-solving skills necessary to apply yourself effectively in your chosen professional pathway.
This degree has three majors for you to choose from - Business Information Systems, Integrated Marketing Communications, and Data Analytics - which each help you gain unique business and IT skillsets that are in demand.
Pathways
Our programme offers you a wide range of employment options specific to your chosen major.
Business Information Systems: IT technical support officer, systems analyst, application developer, business analyst, process analyst, systems developer, application analyst, cybersecurity analyst.
Integrated Marketing Communications: customer insights analyst, web content creator, communications analyst, marketing analyst, consumer marketing coordinator, marketing strategist, rebranding assistant, sales development representative, digital marketing coordinator, social media specialist.
Data analytics: data analyst, business insights analyst, database developer or administrator, business intelligence analyst, data insights analyst, research analyst, quantative analyst, data warehouse engineer, machine learning analyst, marketing data analyst, social media data analyst.
Apply now to study for this versatile degree.
This course provides students with the fundamental knowledge of statistics and probability distributions in developing practical computational skills and problem-solving capabilities.
To examine how digital transformation, digital disruption and digital strategies, digital processes, practices, technologies and techniques transform traditional business organisations.
This course provides students with an introduction to professional practice, principles, strategies and ethics as applicable to modern New Zealand businesses. Students gain an insight into the evolving nature of professional practice and communication skills required to collaborate in a team.
To provide insight into sustain able innovation in business, and to explore the social, environmental and economic challenges New Zealand businesses face with respect to adoption of sustainable business strategies.
This course introduces students to basic concepts of programming, and different data and control structures in programming. Students will develop skills to design, write, test and debug computer programs and progress on to intermediate level.
This course will equip students with knowledge about information systems concepts, components, types, as well as the necessary knowledge and ability to use and implement information systems in a business organisation.
To provide students with fundamental concepts of data science including the ethical and legal issues surrounding the collection and use of data. Students will obtain knowledge and skills to collect, organise, visualise, and analyse data to assist in business decision making.
This course provides students with an opportunity to evaluate current issues and investigate the use of social media networks in businesses. Students will understand social media processes and make recommendations to implement social media networks to enhance business outcomes.
This course provides students an opportunity to explore the techniques and methodologies used to design business intelligence (BI) applications, prepare business intelligence reports, and recommend business intelligence solutions to the surrounding industry
To provide fundamental and intermediate knowledge of databases, primary insight into database concepts and organization of databases, and the skills to design and create simple relational databases using Transact-Structured Query Language (T-SQL).
This course provides students with skills and knowledge to measure and act on security risk, identify system vulnerabilities and deliver bespoke protection services. Students will learn the fundamentals of securing web and cloud services and will apply security best practices to avoid security risks in businesses.
This course provides students with techniques to identify, analyse and implement strategic and operational elements of a business in order to achieve long-term strategic goals and short-term operational objectives.
This course provides students with the skills to examine and apply suitable methodologies to manage all phases of a project life cycle relevant to the project requirements and to utilise project management tools, processes, and techniques, including agile methods, to support planning, scheduling, and estimation.
This course provides students with an understanding of various Enterprise Systems modules, the applications of enterprise information systems and the challenges around acquiring, implementing, and operating the information systems in a business context while evaluating effectiveness and efficiency. Student will also gain experience of enterprise software in managing businesses.
This Capstone Project will allow Business Information Systems (BIS) students an opportunity to integrate and apply their critical thinking, creativity, problem-solving, communications, technical knowledge, research and interdisciplinary skills gained throughout the BBIM Programme to solve a real-world problem. The Capstone Project will showcase the student’s industry knowledge, skills and problem-solving abilities to meet the client brief and meet the Graduate Profile Outcomes.
This course provides students an overview of the user interface and user experience design process, the methods, concepts, and techniques to create UI and UX designs.
This course will provide students the knowledge to utilise various methods of collecting data from wide range of sources. Students will explore different ways of transforming, analysing and interpreting data to make data-driven business decisions.
The course provides students an opportunity to examine buyer behaviour, formulate marketing strategies, develop a creative brief for an integrated marketing campaign, assess media options, and evaluate a creative marketing campaign brief.
This course provides students with an insight into the Object-Oriented paradigm and methods of data and process modelling. Students will be able to implement techniques in analysing and optimising models for data and business processes.
This course provides students a holistic view of information security management within an organisation considering the relevant laws, ethics, culture, and standards. Students will be introduced to the models and frameworks, processes, and measures, as well as practical case problems involved in establishing secure operational environments for businesses and individual users. Students will get an overview of the essential technical security building blocks and learn the knowledge, skills and attitudes required to design and develop secure information technology environments.
This course provides students with an opportunity to apply methodologies and techniques of business process management (BPM) using the concepts and principles of business process modelling and using BPM techniques and tools to improve the efficiency and effectiveness of business organisations.
This course provides students with an opportunity to explore emerging trends and technologies in the field of business information systems. Students will apply research methodologies, analyse issues surrounding the trends and technologies, conduct SWOT analysis for applicability to a business to produce research output, and communicate research outputs to technical or non-technical audiences.
This course provides students an opportunity to explore the techniques and methodologies to design business intelligence (BI)applications, prepare business intelligence reports, and recommend business intelligence solutions to businesses.
This course will provide students the knowledge to utilise various methods of collecting data from wide range of sources. Students will explore different ways of transforming, analysing and interpreting data to make data-driven business decisions.
The course provides students an opportunity to examine buyer behaviour, formulate marketing strategies, develop a creative brief for an integrated marketing campaign, assess media options, and evaluate a creative marketing campaign brief.
This course provides students with an opportunity to introduce key marketing concepts, principles and strategies and their application to modern business, provide insight into the fundamental importance of marketing within the organisation, and explore marketing activities that responds to ever changing consumer needs, wants and demands in a dynamic business environment.
This course provides students with the skills to examine and apply suitable methodologies to manage all phases of a project life cycle relevant to the project requirements and to utilise project management tools, processes, and techniques, including agile methods, to support planning, scheduling, and estimation.
This course provides students with an opportunity to analyse branding as a business decision making approach, develop branding strategies to create informed marketing decisions, and explore branding issues relevant business success.
This Capstone Project will allow Integrated Marketing Communications (IMC) students an opportunity to integrate and apply their critical thinking, creativity, problem-solving, communications, technical knowledge, research and interdisciplinary skills gained throughout the BBIM Programme to solve a real-world problem. The Capstone Project will showcase the student’s industry knowledge, technical skills and problem-solving abilities to meet the client brief and meet the Graduate Profile Outcomes.
This course provides students an overview of the user interface and user experience design process, the methods, concepts, and techniques to create UI and UX designs.
This course provides students with skills and knowledge to apply concepts of security, threats, vulnerabilities and protection mechanisms. Students will learn the fundamentals of securing web and cloud services and will apply security best practices and security concepts to avoid security risks in businesses.
This course provides students with techniques to identify and analyse the strategic and operational elements of a business in order to determine needs and design solutions for business problems and identify any tactical strategies an organisation may require for it to achieve long-term strategic goals and short-term operational objectives.
This course provides an opportunity to develop an understanding of the emerging global trends in digital marketing, analysing the opportunities, challenges and risks in implementing digital marketing strategies as part of the marketing mix. Learners will develop skills in planning a digital marketing strategy that integrates with an offline marketing campaign, evaluating and selecting appropriate digital technologies and the techniques and performance measures required to manage digital marketing strategies effectively.
This course provides students with the skills to analyse marketing processes and to identify, create, communicate, and deliver service value to diverse customers, and to manage customer relationships to benefit the organisation and stakeholders.
This course provides students an opportunity to investigate the nature and challenges of entrepreneurial activities and new venturing, and to provide the skills to develop the relationship between creative ideas, innovations, and business opportunities to market and launch new products and services.
This course provides students with an opportunity to explore emerging trends and technologies in the field of integrated marketing communications. Students will apply research methodologies, analyse issues surrounding the trends and technologies, conduct SWOT analysis for applicability to a business to produce research output, and communicate research outputs to technical or non-technical audiences.
This course provides students an opportunity to explore the techniques and methodologies to design business intelligence (BI)applications, prepare business intelligence reports, and recommend business intelligence solutions to businesses.
This course will provide students the knowledge to utilise various methods of collecting data from wide range of sources. Students will explore different ways of transforming, analysing and interpreting data to make data-driven business decisions.
This course will provide students with essential mathematical concepts for data science in organisational decision making and problem solving.
This course provides skills in visualizing data in multiple forms using software packages. Students will learn to create dashboards using data visualization tools to communicate data insights through storyboards.
This course provides students with the skills to examine and apply suitable methodologies to manage all phases of a project life cycle relevant to the project requirements and to utilise project management tools, processes, and techniques, including agile methods, to support planning, scheduling, and estimation.
This course provides students with the knowledge and skills to apply concepts of supervised and unsupervised machine learning algorithms in Artificial Intelligence (AI).Students will be able to evaluate machine learning algorithms and optimise its performance in improving business decisions and Artificial Intelligence based applications.
This Capstone Project will allow the students majoring in Data Analytics an opportunity to integrate and apply their critical thinking, creativity, problem-solving, communications, technical knowledge, research and interdisciplinary skills gained throughout the BBIM programme to solve a real-world problem. The Capstone Project will showcase the student’s industry knowledge, skills and problem-solving abilities to meet the client brief and meet the BBIM graduate profile outcomes.
To provide fundamental and intermediate knowledge of databases, primary insight into database concepts and organization of databases, and the skills to design and create simple relational databases using Transact-Structured Query Language (T-SQL).
This course provides students with skills and knowledge to apply concepts of security, threats, vulnerabilities and protection mechanisms. Students will learn the fundamentals of securing web and cloud services and will apply security best practices and security concepts to avoid security risks in businesses.
The course provides students with the skills to work with various data sources to collect and prepare data for processing by cleaning and transforming it to appropriate format, import the pre-processed data to data stores, query and manipulate the data sets and data structures, and export data to an appropriate format for subsequent use.
This course provides students an introduction to the foundational concepts of data warehousing and data mining, develop skills to design and implement data warehouses, and apply different data mining techniques to find patterns in data to provide business insights.
This course provides students skills to examine and apply data modelling technologies, relational and non-relational data models, extraction, transformation and loading (ETL) operations, and data engineering on big data platforms.
This course provides students an opportunity to investigate, evaluate and implement different big data technologies.
This course provides students with an opportunity to explore emerging trends and technologies in the field of data analytics. Students will apply research methodologies, analyse issues surrounding the trends and technologies, conduct SWOT analysis for applicability to a business to produce research output, and communicate research outputs to technical or non-technical audiences.