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About the Programme
Digital marketing has become crucial to businesses now more than ever. Our Graduate Diploma in Integrated Marketing Communications prepares you for a successful marketing career with strong digital marketing skill sets that lead to your future growth.
This Graduate Diploma will provide you with work-ready skills and specific knowledge to effectively use IT tools to support management in making informed business decisions, which will benefit SME, NGOs, Māori and Pacific businesses and communities. Integrated Marketing Communications is an approach to promote a message through multiple strategies that reinforce one another and ensures these messages are amplified through multiple marketing channels. Studying this, you’llgain advanced knowledge of consumer behaviour, social media, brand management, digital and services marketing, entrepreneurship and new venturing. This diploma will also incorporate a focus on the importance of Te Tiriti o Waitangi and biculturalism and how it might apply in a professional context. Real-life Industry Projects will be included throughout this Graduate Diploma programme.
Pathways
Pathway to further education in graduate and post-graduate programmes at universities in New Zealand or overseas.
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Apply nowThis course will provide students the knowledge to utilise various methods of collecting data from wide range of sources. Students will explore different ways of transforming, analysing, and interpreting data to make data-driven business decisions.
This course provides students with the skills to analyse marketing processes and to identify, create, communicate, and deliver service value to diverse customers, and to manage customer relationships to benefit the organisation and stakeholders.
This course provides students an opportunity to investigate the nature and challenges of entrepreneurial activities and new venturing, and to provide the skills to develop the relationship between creative ideas, innovations, and business opportunities to market and launch new products and services.
This course provides students with an opportunity to explore emerging trends and technologies in the field of integrated marketing communications. Students will apply research methodologies, analyse issues surrounding the trends and technologies, conduct SWOT analysis for applicability to a business to produce research output, and communicate research outputs to technical or non-technical audiences.
This course provides an opportunity to develop an understanding of the emerging global trends in digital marketing, analysing the opportunities, challenges and risks in implementing digital marketing strategies as part of the marketing mix. Learners will develop skills in planning a digital marketing strategy that integrates with an offline marketing campaign, evaluating and selecting appropriate digital technologies and the techniques and performance measures required to manage digital marketing strategies effectively.
This course provides students with an opportunity to analyse branding as a business decision making approach, develop branding strategies to create informed marketing decisions, and explore branding issues relevant business success.
This Capstone Project will allow the Graduate Diploma in Integrated Marketing Communications students an opportunity to integrate and apply their critical thinking, creativity, problem-solving, communications, technical knowledge, research, and interdisciplinary skills gained throughout the graduate diploma programme to solve a real-world problem. The Capstone Project will showcase the student’s industry knowledge, technical skills, and problem-solving abilities to meet the client brief and meet the graduate profile outcomes.