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About the Programme
Digital marketing has become crucial to businesses now more than ever. Our Graduate Diploma in Integrated Marketing Communications prepares you for a successful marketing career with strong digital marketing skill sets that lead to your future growth.
This Graduate Diploma will provide you with work-ready skills and specific knowledge to effectively use IT tools to support management in making informed business decisions, which will benefit SME, NGOs, Māori and Pacific businesses and communities. Integrated Marketing Communications is an approach to promote a message through multiple strategies that reinforce one another and ensures these messages are amplified through multiple marketing channels. Studying this, you’llgain advanced knowledge of consumer behaviour, social media, brand management, digital and services marketing, entrepreneurship and new venturing. This diploma will also incorporate a focus on the importance of Te Tiriti o Waitangi and biculturalism and how it might apply in a professional context. Real-life Industry Projects will be included throughout this Graduate Diploma programme.
Pathways
Pathway to further education in graduate and post-graduate programmes at universities in New Zealand or overseas.
Start your career:
Start your digital marketing career and apply now!
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