International Food Festival
What a fantastic day our Diploma in Business - Level 7 students had at the International Food Festival. This Festival was part of a practical assessment from the paper, Success Strategies for International Marketing. Students researched a popular dish from an international country, other than their own, and designed a marketing strategy around it.
The Challenge
Choose a home country: eight students groups
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European- French
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Asian- Thai
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Middle Eastern- Lebanese, Qatar
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Mexican
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Russian
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Caribbean
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Australian
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Spanish
The Outcome:
Delight your customers through your target and marketing mix strategies. Standardisation or Adaptation
Caribbean: great ambience, props, costumes and total island feel.
Lebanese: well organised, brought the sweet baklava to the table
Qatar: lovely tasty wraps with ease of EFTPOS payment
The Aussie Chefs: fresh burgers made to order
The pasta and pizza guys: total hunger busters
Mexican: delightful tacos to please the vegetarians
Spicy Thais: great balance of spice and sweet
We had a great time tasting the variety of foods and enjoying the marketing efforts of the individual stalls. The event was a great success and we look forward to more practical-based assessment events.
Yours Truly,
School of Business
